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Defining The Mission And Values Of A Company Can Be A Game-Changing Experience
Defining The Mission And Values Of A Company Can Be A Game-Changing Experience
It’s time to reflect on company values, now is the moment for us to collectively raise the standard.
Written By: Natalie Moore (Aconveyancing Director)
Last year I was lucky enough to be mentored by an industry-leading expert, someone who has established, grown and sold iconic property businesses. He was impressed that our relatively new conveyancing firm had grown so quickly and retained its 'family business’ feel, but when he asked me what we stood for, what our values were, I realised that while I knew this in my head, our staff across all three of our offices might not.
So, we invested in the process of working with a brand strategist to define our overarching company mission and five company values, which we now uphold in everything we do across all of our offices as we grow. It was an insightful process, involving everyone across the business.
Staff members at all levels were interviewed individually about what they felt were the most important elements of their job and what they enjoyed about the industry overall and Aconveyancing specifically. We also listened to what they wanted to change. This helped us map out a framework of opinions across the business – not just the director team sat in a boardroom.
Since the mission and values were developed by the whole team, this has delivered a stronger sense of purpose and structure, something the whole company can get behind and champion. Our mission and values define our comms and digital strategy, we display them in each office, reminding us daily of what we believe in.
They helped us secure the Investors in People accreditation, demonstrating our commitment to staff welfare and development and we are delighted to be shortlisted for UK Employer of the Year in the 2021 Investors in People awards later this month.
I recognise that bigger businesses will already have these elements in place – I’m not reinventing the wheel with a mission statement and values. But the challenges of the last 18 months throughout the pandemic have changed the way we all work and the future of many industries. Now is the time to reflect, re-engage with staff and re-evaluate the focus and direction of our businesses. Sharing best practice across all industries on platforms like Midlands Business Insider is a great place to start.
Now is the moment for us to collectively raise the standard. Due to the 2020 / 2021 property stamp duty holiday, our industry has been both lucky and challenged to have come through the busiest period I've known in 20 years.
Going forward, I’m asking my team and partners, how are we innovating? How do we better support staff through flexible working and career progress? How are we retaining the highest standards of compliance and communication? It will enable us to keep fees higher across the industry, supporting the collective good rather than racing to the bottom. Conveyancers have proved their worth more than ever before over the past 18 months, we need to keep it that way.
So, I’m asking fellow business owners across the property industry and beyond, what do you stand for? What difference do you want to make to our industry and your clients' lives? What makes you different? They're not easy questions to answer, it needs an expert to guide you through this which I would highly recommend investing in. The involvement of staff at all levels is crucial to help define an authentic company ethos and not just one the boss has regurgitated from a marketing book. But forward thinking business owners will always keep an open mind to change.
Two Offices, One Team.
REGULATORY INFORMATION: CLC Licence Number: 2514
Our regulator the CLC offers a compensation fund for clients of related bodies.
If you make a valid claim against us for a loss arising out of work for which we are legally responsible, and we are unable to meet our liability in full, you may be entitled to claim from the Compensation Fund administered by the Council for Licensed Conveyancers (from whom details can be obtained).
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